It’s really frustrating when we put a lot of effort into creating an email campaign, but the message never ends up reaching our subscribers. Fortunately, there are some things we can do to improve our email deliverability and make sure that our messages get through to our intended recipients.
Provide Easy Unsubscribe Options
If you want to improve your email deliverability, one of the best things you can do is make it easy for people to unsubscribe from your list. That may seem counterintuitive, but it’s actually a good thing. People who don’t want to be on your list are more likely to mark your emails as spam, which can hurt your deliverability. So give them an easy way to unsubscribe and they’ll be less likely to mark your emails as spam.
Be Mindful of Tonality
One important thing to keep in mind is the tone of our emails. How we write and the words we use can greatly impact whether or not our emails are successful. If we sound too sales-y or promotional, our messages are more likely to be marked as spam. Instead, we should focus on creating content that is useful and informative, without being overly promotional.
Add Engaging Text
If you want to improve your email deliverability, it’s important to add engaging text to your emails. This will help to ensure that people actually open and read your messages, rather than immediately deleting them.
Think about what would make you want to open an email – is it a catchy subject line? Interesting content? A special offer? By adding these elements to your own emails, you’ll be more likely to get people’s attention and improve your deliverability.
Check for Inactive Addresses
Finally, we need to make sure that we are sending our emails to active addresses. Over time, people change their email addresses, and if we don’t keep our list up-to-date, our messages will start bouncing back. To avoid this, you should regularly check your email list for inactive addresses and remove them from our contact list.
Get Your Message Across With Reply.io
If you’re looking to improve your email deliverability, following these tips is a great place to start. If, however, you want to read a more in-depth guide, you should definitely check out https://reply.io/email-deliverability-best-practices-and-mistakes.
By following these simple tips, you can make sure your messages get delivered – and that they’re read by the people you want to read them.
