7 Common AI Mistakes Marketers Should Avoid

AI is now an effective marketing accomplice. AI tools can save time and reduce costs while optimizing performance across content creation, data analysis, and campaign optimization.  Nonetheless, improperly implemented AI may equally easily harm brand trust, reduce engagement, and lead to subpar decision-making. Marketers must understand AI’s limitations and capabilities to realize its full value.  Top […]

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How to ask your customers for reviews? Tips and examples

How do you get more Google customer reviews? This is the question many companies are asking themselves. Because they know the impact that buyer feedback has on other consumers, their e-reputation and their web ranking. Nearly 75% of consumers regularly consult reviews posted across the web before trusting a company, and this number is constantly growing¹; The majority of French […]

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Ecommerce Could Save Businesses Amid Covid-19

  Several countries have implemented measures to limit the spread of the novel Corona Virus (covid-19) through social distancing, isolation and closing down businesses. With only select stores remaining open which may not sell certain products, this has forced those in quarantine to modify their lifestyle and shopping behaviours as they turn to ecommerce. It […]

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