In this evolving digital era, everyone is seeking to get placed at the top in all leading search engine results. People are ready to spend money on SEO to get the desired result. But many of us are unaware of the fact that even a blog can help you enhance your web SEO. In this article, we will try to find out how a blogging can help achieve better SEO. A well-written blog that provides useful information to your targeted audience will attract traffic and enhance your web presence.
Blog helps keep your website updated
It is a natural human tendency that if you visit a website and observe that the same is not updated for long, then you will not probably trust the information provided on the portal and leave it at once. Leading search engines do not give preference to the portal which is not updated quite frequently, hence, refraining them to be indexed by their robots. A website with enriched and updated content is always on the radar of search engines and their algorithms. For the portals which are not meant to be updated frequently, a blog is a better option for feeding fresh content and keeping it alive for rated high in search engines.
Earn link back from other sites by posting a quality blog
The toughest part of SEO is to get an external link for your website. For the leading search engines like Google, a link back from other websites becomes necessary to consider your portal authoritative and credible. By posting blogs on your portal, the chances of getting a link back from other websites are high.
Connect with targeted audience through blog
When you write a quality blog and post it on your website, people will visit and read your blog. This, in turn, will increase the probability of sharing your website link on major platforms, leading to a traffic conversion. These statistics of your website will attract leading search engines to judge your portal’s credibility and index it on search engine results.
In the end, you should be contented by the fact that the people visiting your website quite often due to your quality blog is what matters overall, instead of the site being ranked at the top of search engines. A blog for sure is a better medium to reach out to your targeted audience and keep the continued relationship alive throughout.