When it comes to creating several multilingual versions of your website the process of translating and SEO go hand in hand. In this article we will explain why it is important to consider the findability of your website in performing a website translation to obtain the best result.
What is SEO?
When you want your website to be successful it needs to be visible to the target audience. One way to do this is by performing SEO.
SEO is short for search engine optimalisation. It involves the process of improving your website in order to increase the findability of your web shop or website in search engines like Google. By performing SEO you will get a better rank in relevant search results. This will improve the chance that people will click on your website and visit your webpages. SEO only concerns traffic from organic search (not paid search).
Why is SEO important in website translation?
It could be the case that the current website is perfectly visible. Still It is not guaranteed that after performing a website translation the website is still visible for the new target group. Therefore, you need to perform a new keyword search in order to know what people search for. While translating the website you need to include the right keywords, titles and tags to improve the findability. This is an important factor for your success.
Performing a website translation properly can be very difficult. Especially if you want to create several language versions of your website. That’s why it’s a good idea to get help from a professional. A translation agency who is specialised in performing a website translation can help you create different language versions of your website. Not only do they make sure that the content is perfectly translated, they also implement the right keywords to optimise the website. This way you will obtain the best result with your new website.