With so many people conducting searches every day, optimizing your site to boost your search engine ranking is crucial. Many businesses hire SEO agencies to help them improve their site’s rankings.
Rankings refer to your website’s position on the search engine results page. An effective SEO strategy, as well as various factors, can improve your website’s rankings.
Thankfully, Australia has some of the best SEO agencies to hire. And experts from these agencies can help you improve your site’s ranking.
Here are 10 ways to improve your site’s ranking approved by SEO experts.
1. Do keyword research
The most important thing in your SEO strategy should be doing keyword research. Identify target words by using different keyword research tools. These tools will help you target keywords that are relevant to your target audience. Researching keywords will also help your site’s content become visible in search results.
Try to optimize your site’s content with 1 to 3 keywords. Adding more keywords can be counterproductive as search engines may consider this keyword stuffing which can hurt your SEO strategy.
2. Write informative content and update it regularly
The second thing that you can do to improve your site’s ranking is to create informative and relevant content. Content is something that can help you rank well on search engines.
It shouldn’t be a problem for you to come up with helpful content seeing as you know your industry better than anyone. This content should feature keyword phrases several times throughout the page.
At least once in opening and closing paragraphs, and two to four times throughout the rest of the content. Don’t put more keywords than this.
You should make sure that the message is clear and compelling to the readers. Including keyword phrases in your content will help you improve search engine ranking.
Another important thing is to update your content regularly. Regular content is, once again, something that improves search engine ranking and gives your site relevancy.
3. Optimize your on-page SEO
On-page SEO is the process of optimizing individual web pages with keywords to rank higher in search engines. This step is crucial if you want to improve your website’s online search ranking.
You can improve your on-page SEO yourself or you can hire one of the best SEO agencies in Sydney – it’s up to you. If you want to do it yourself, you should optimize your pages by adding keywords in the following key areas: URL structure, title tag, body text, meta description, H1 tag, and image ALT tribute.
4. Build a responsive, mobile-friendly website
Another thing that can boost the ranking is a responsive site. People are using different devices such as laptops, tablets, and smartphones to view your site. This means that your website needs to be fast and responsive to automatically adapt to any of these devices without any issues.
Visitors are likely to leave unresponsive and slow websites which is something that search engines notice and that can negatively affect your rankings.
Instead, build a mobile-friendly website that has images, videos, and content that loads quickly. This means that in addition to great content, your webpage also needs a great web design to improve rankings.
5. Use SEO-friendly images and videos
As we mentioned that images and videos need be responsive and load quickly, it’s only fair that we elaborate. By now everyone knows that people don’t want to read a lot when they visit your site. They want images, videos, and other similar things that help them visualize and learn about a topic, concept, or complete a task.
This means that in addition to content, you also need multimedia to rank higher in search engines. To improve rankings simply add SEO-friendly images, videos, graphs, and so on.
6. Internally link to other pages
Internal linking implies selecting any phrase/word and adding a hyperlink to any blog post or page you’re referencing. The point of these links is to direct users to click through and read your blog post or other pages on your website. In addition to that, search engines will be able to crawl these links, too.
These keyphrases or words that you hyperlink are called anchor text and they are supposed to give both the users and search engines context about the page or blog you’re linking. This is why you need to carefully choose meaningful phrases and words.
7. Outbound links are also important
We talked about linking internally, but what about outbound links? Outbound links are links that lead from your site to another. They are usually used with content and the purpose of these links is to add more context and lead users to other sites where there is more information.
These links are a great way to add value to your website and build your reader’s trust. Whether or not these links have any impact on the search engine rankings is debatable, but they are without a doubt a great SEO practice. As long as you make sure that outbound links are natural.
8. Limit duplicate content
Search engines love new and original content. This is why any duplicate content will be penalized by a search engine or it won’t know which page to suggest to users at the very least.
Instead, take a duplicate content and change it completely, or create something unique. And while duplicate content can happen from time to time, you should prevent it as much as possible.
Always strive to create new and unique content, and if you can’t then do your best to change the duplicate content.
9. Create an XML sitemap and monitor crawl errors
An XML sitemap is a file that has all your website’s important pages. This file helps search engines find and crawl all these pages. Additionally, an XML sitemap helps search engines understand the structure of your website.
Once you have this sitemap, you’ll be able to monitor and fix any potential broken links or errors. This will allow you to rank better in search engines.
10. Update your old content
Blogs provide a great SEO value and keep your website up to date. If you want to increase organic search traffic on your website, you can easily do that by updating and refreshing old top-performing content from your blogs.
To do this, you need to know exactly which blog posts deserve to be updated and which will generate the best search results. Looking through your site traffic stats can help you figure out which posts have a higher conversion rate, resonate better with readers, and so on.
These are 10 effective SEO techniques that can help you improve your site’s search engine ranking. Hiring a good SEO agency can be very beneficial, and not just to boost your rankings.
With a good SEO agency, you will save time and money and have all the advantages of industry expertise among many other things.