If you were still thinking about Website Speed Optimization, you should put the plan in action at the earliest. It would be pertinent to mention here that a single second delay in uploading your web page could result in fewer page views, loss in conversions, and decrease in customer satisfaction.
You should rest assured that a couple of seconds delay would have a significant impact on the ability to engage visitors along with making the sales. It would imply that having a quick website has been deemed of great importance not only for ranking higher in popular search engine results but also for keeping the bottom-line profits relatively higher.
How does website speed optimization influence conversions?
It would be pertinent to mention here that slow speed would hamper your conversion rate. It would not be wrong to suggest that a majority of customers would expect websites to load in two seconds or less. Moreover, most would look forward to abandoning a page that would take more than three seconds to open.
It would also imply that if your website takes more than three seconds to load, you would lose nearly half of the visitors before they even arrive on the website. It would be a great blow to your prospective conversions.
However, the visitors that look forward to sticking around, you should rest assured that slow load times would hamper their chances of returning to your site in the future. It would not be wrong to suggest that almost all customers would not return to the website with poor performance.
Speeding up your website
There have been several aspects that influence how long every page on your website would take the load. As a result, there have been several steps that you could use to increase your speed along with improving the user experience.