Having a business and not be found, that’s the worst spot for a business to stuck in. In this digital era, the only place people look for solutions is the internet. The term “Google it” is abused on a daily bases for everything. But if you a service or product provider then don’t you want a presence when someone Google’s it? The solution boils down to search engine marketing and optimization. The two pillars of online marketing. This should be at the top of the checklist of any marketing plan. If executed correctly, the traffic one can draw is exponential.
What is SEM?
SEM is the marketing technique that allows a business to appear on search results via paid advertising. This means a brand or company can pay to be listed at the top of a search result. The companies bid for keywords on platforms such as Google. Once the bid is approved, their website will appear at the top of the search list.
These ads are an effective way to draw attention to your website. But it could be very expensive, depending on the popularity of your brand niche. The payment for these is done by Pay Per Click (PPC). In the case of PPC, the company pays the search engine a sum for each click they get. A search engine marketing and optimization agency will be able to help you bid for the right keywords to make the best returns on your investments.
What is SEO?
Unlike SME this is not a paid service. SEO is the process of optimizing your website for the same keywords that you wish to be discovered by. This involves making changes to your website content or writing informative blogs to your company website that are rich in keywords. When the search engines scan your website for these words, it ranks the optimized websites higher. Thus, these sites will appear earlier on the search organically.
For example, you can hire SEO services in Bermuda and ask them to write high-quality content for your website. They can also tweak the page contents with relevant keywords so it appears more when local searches are made. This service is primarily in the day and age of online surfing. The biggest advantage of SEO is that it’s cost-effective. This is purely skill-based and a large conglomerate cannot out-bid your business to get to the top.