How many invite prospects that offer mobile application development! People with knowledge in this field make good money, are respected and have a status. It is not surprising that many want to join this company. But where do you start your journey? How is the development of applications for mobile devices? What do you need to know and succeed in this sector? With the Mobile app development companies in India this is the best deal now.
Mobile development is created by a wave of new entrepreneurs benefiting from their applications. Big companies in this market make huge profits. Such a market is also attractive because mobile development can be achieved not only by large organizations, but also by individuals and small groups. The number of mobile device users has already exceeded one billion and continues to grow steadily. So everyone has a place to turn. The advantage of developing a mobile application for iOS and “Android” is no secret behind seven seals.
Suppose a person has, as you believe, an excellent idea. It is certain that the application created will become profitable and popular. It turns out that its development will cost, say, 200 thousand rubles. But bad luck: every day hundreds of new applications appear on the market. Can your idea stand out from each other? Will the investment pay off? Most newcomers make a superficial assessment like a survey of friends and loved ones, checking app stores and other questionable points of effectiveness.
After that, a decision is made (usually optimistic) and the implementation begins. Fortunately, mobile development offers a way to test the value of an idea for an application, which is called “microtesting”. And before we consider the fascinating process of creation, let’s talk a little about the evaluation of realism.
Mobile application development
This approach avoids misconceptions, which for developers seems to be excellent, and at the same time makes it possible to talk confidently about success for really useful ideas. Conventionally, there are three phases:
- Creating a landing page.
- A small advertising company.
- Analysis of the results.
Using such a small microtest can confirm or disprove intuitive intentions.
Creating a landing page
This is an important step. In essence, a separate page will be created in which the application will be presented. Its advantages, key properties and the problems it will help solve will be described. For a better effect, the landing page must be designed as if the application already existed. With the addition of a large selection of buttons for purchase in the store. It is advisable to draw some colored drawings that push people to take decisive actions. At this stage, it is important to imitate the experience that customers will receive during the purchase of the application.
Small advertising campaign
Once the landing page is ready, it is necessary to attract visitors to it. You can take advantage of free features, such as sharing links on social networks, in various thematic groups of developers and so on. But the most important thing is to launch a paid advertising campaign. In fact, in this case, you can still calculate the level of return on investment. Even a small advertising campaign will allow you to have a clear idea of how much you need to take out of your pocket to attract a potential buyer.