SEO Auditing is more like an art to explore the depth of any website and find its internal beauty/ugliness.
Running an SEO auditing gives you more information than you ever expected for your website. Yet, many SEO experts skip standard pointers while analyzing SEO analysis report. That’s why you are highly recommended to hire SEO Expert San Diego Company with professional expertise.
Below are the most common mistakes that can only be revealed through SEO Auditing your website.
Bad HTTPs Migration:
Google has already released the update to update the user about unsecured websites, and that’s the primary reason why HTTPs migration is necessary for every website you own. Yet, lousy migration from HTTP to HTTPs creates multiple pages that can be problematic for your site. The absence of a canonical tag is another big problem that can also harm your migration task and have a direct impact on organic results.
In the pace to make your website live, many webmasters prefer adding dynamic content, using a standard template, and implementing the same on the entire website. This creates the hurdle of duplicate content, which is no more a valid SEO practice. With SEO auditing, you will be able to diagnose the web pages with thin content, requiring immediate attention to regain web-authority. Among all the available tools for SEO Auditing, Ahrefs is considered as the best. Ahrefs SEO Audit is a good practice to conduct every month to find website loopholes and correct them instantly.
Wrong Implementation of Robots tag:
Whether you have blocked a webpage through Robots.txt or Robots Tag, you will still find them in the Google SERP. It is a clear sign of the wrong robots tag implementation. In many cases, Google can even bypass the Robots.txt request when the page is already interlinked from some other page. It’s vital to attend each indexing issue and rewrite your Robots.txt & Meta tags again to avoid such issues. Once corrected, you can apply for the temporary removal of the URL from Google using Google Search Console.
List of Bad Links:
With time, either you or your competitor creates bad links that have a direct impact on your authority and degrade your organic results. This even gives birth to the de-indexing of the entire website. So, this is a crucial task that must be executed using SEO Auditing. As soon as you find spam and low-quality links for your website, create a disavow sheet, and submit them in GSC (Google Search Console) to overcome its negative impact on your website.
Bad OnPage Optimization:
You can’t analyze every page manually. Hence through SEO auditing, you can find entire OnPage pointers that need attention. Common OnPage issues that you miss are small Title, Description, no ALT Tags in images, broken links, bad redirection, and many more. You must attend each of these issues cautiously to ensure the website’s health is improved and is getting its organic reputation back.
These mistakes must always be attended seriously after running a thorough SEO audit. Above all, the tool you prefer for auditing plays a significant role in omitting maximum possible website issues.