Search engines work like an intermediate channel that connects questioner to the responder. It is similar to a customer-seller relationship. When a user needs information, he/she runs a search query on the internet. The search query is used as the basis of providing results back to the user. The user clicks on a search result and leaves the search engine. This is the whole task of a search engine, but there are a lot of things going behind the scene. The search engine had already collected the links to the sites. Search engine organizes the results based on the search query and SEO of the websites. A search engine also uses the data of the user, such as location, gender, interests, and history.
Always use Google Analytics and Google Search Console:
These are two powerful free tools. These tools are much beneficial for SEO purposes. You can get useful information like the number of visitor, location of the visitors, and the pages that are performing better from analytics. You can use the data to make a better business strategy. Search Console is also very helpful. It helps you to get your website indexed properly. It also informs you of any penalty. The best thing about search console is that it not only helps you to detect problems but also provides various solutions.
Some overlooked ranking factors:
- Site speed is an important factor. If your website takes a lot of time to load, then the visitor will be frustrated. There are greater chances that the visitor will leave your website.
- The use of mobile phones is growing rapidly. Today, many searches are done through mobile phones. Your site must be optimized to be mobile-friendly. Google has announced that it will prefer mobile-friendly websites for ranking.
- Having your site on HTTPS is also important. A secure SSL certificate allows the users to make transactions on your website without any hassle. It also increases the trust factor.
There is much more in SEO:
It is impossible to provide all the knowledge of SEO in a single article. There are certainly a lot of things that you have to care for better rankings. There is some good news for you. You don’t need to worry about SEO. You can hire an SEO specialist to do the task for you. The SEO lancaster company can help you beat the local competition. You will see your website at a higher position in Google search results. This will also boost your sales. Thus, it is wise to invest in hiring a company for SEO services.