The Different Types of Digital Marketing: A Simple Guide

Digital Marketing

The digital marketing industry earns around $500 billion worldwide. It keeps growing every year. And as it grows, other forms of traditional marketing earn less and less.

If you run a business, the benefits of digital marketing are undeniable. It’s much cheaper than other types of marketing. And it helps you attract and keep loyal customers and clients.

But there are so many types of digital marketing, it’s unlikely that you are using them to your advantage. You might not even know what they all are!

This is a list of the top kinds of digital marketing available today. It will help you create an even more successful and diverse marketing strategy.

Content Marketing

Content marketing is one of the best types of digital marketing. Why? Because you have full control over it.

It involves creating content on your website to generate interest in your product or service. This type of marketing can also apply to videos, photographs, and social media posts.

SEO Marketing (Search Engine Optimization)

Search Engine Optimization goes hand-in-hand with content marketing. SEO marketing is a toolbox of techniques you can use to adapt your content so it will rank higher on search engine results pages.

SEO can be quite technical, which is why services like this product exist to help businesses with their strategy.

Social Media Marketing

This type of marketing describes using social media platforms to promote your business. These are platforms like Facebook, Instagram, and Twitter.

Promoting your business through these channels can drive potential customers to your website. It can also foster loyal followings and repeat customers.

Changes in digital marketing trends dictate which social media platform is the best for your business. You can also use digital marketing software (like photo editing apps) to improve the quality of your posts.

Email Marketing

Email marketing is where you send emails to potential and existing customers.

The content of these emails could include promotions, news, or discounts. You need to use digital marketing technology to send these automated emails.

Influencer Marketing

Influencer marketing is an indirect form of content and social media marketing. Instead of advertising through your own channels, you hire an influencer to market your business for you.

Influencers give your business exposure to a new, large following that you didn’t have before.

Paid and Sponsored Advertising

Are your social media posts and web pages not getting the engagement or traffic you want? Then you can pay social media platforms and search engines like Google to boost the visibility of these posts.

Paid advertising helps new businesses build an audience.

Now You’re an Expert in the Different Types of Digital Marketing

Creating marketing strategies for your business can be difficult if you only use one or two methods. But now you know all the top types of digital marketing, thinking of new and creative campaigns will be a lot easier.

And now that you’ve had a taste of the wonderful world of digital marketing, you’ll no doubt want to consume more. Browse our website for tons of useful social media and marketing articles!