The use of Instagram has become a must-have for brands, and in order to find similar success, one must follow only the best brand marketing tips. Today we will highlight the many different ways in which brands can use the platform to their advantage, while also growing their online following and more.
These tips are also useful in boosting your Instagram page’s organic growth. And remember, the more Instagram followers you get, the more likely people are to buy your products or services. And that’s not all. In order to maximize your reach on Instagram, you need to understand what makes it so unique.
Why Brands Must Use Instagram
According to a recent RBC Capital Markets survey, 72% of marketers were interested in using Instagram for advertising. The business of Instagram advertising has its roots in branding. Marketers have used the site to sell the image of their brand, and brands such as travel and fashion companies have found a home on the platform. The quality of creative that brands produce on Instagram makes it a natural fit for advertising. Barbour was one of the first brands to use Instagram.
Influencer marketing is one of the most effective ways to market on Instagram. 90% of Instagram users follow a brand or business on the platform. Businesses can engage with this audience by using stories and other interactive features. Instagram also highlights posts with high engagement and interest. Using Instagram Stories gets your brand in front of customers quickly and bumps them to the top of their feed. Brands can use Instagram Automation by ManyChat to manage conversations from a single platform, making it easier to respond to sales leads and engage with customers.
How to Get Started on Instagram
If you are just starting out in brand marketing, you might be wondering how to get started on Instagram. The social media platform allows users to create an Instagram profile and use it as their homepage. This profile gives users the opportunity to share information about their business, as well as drive traffic back to their website. Some large brands also use hashtags in their bios, which will make it easier for followers to find them on Instagram. Probably the most important part of your Instagram profile is your profile picture. There’s no better way to showcase your brand on the platform than with a profile picture.
Once you’ve created your Instagram profile, you need to make sure that you look like a natural, human-looking brand. Your account should be authentic, and reflect the values of your company. By putting yourself in your followers’ shoes, you can make them feel like they’re interacting with you. If your business focuses on products, it might be beneficial to post photos of your products interacting with real people.
Using Instagram for Brand Awareness
Using Instagram to promote your brand requires some careful planning. It’s important to write down your goals and monitor your progress towards them. Writing them down will encourage you to create content with intention. Writing them down will also make it easier to refer back to them when necessary. There are numerous guides and tools available on the web that will help you optimize your posts and set up a successful Instagram presence. Listed below are just a few.
Use hashtags to attract attention. In Instagram, hashtags help people find your content by enabling users to search for your content. Use up to three hashtags per post to reach the right audience. If you are targeting a specific location, use a hashtag related to that location. It will help your brand reach local audiences. For instance, if your business caters to musicians, use #6strings. If your business focuses on beauty, use hashtags relevant to local events or cities.
How to Get More Instagram Followers
As a marketer, the biggest challenge facing you on Instagram is to gain more followers. You might have come across guides on Instagram that promise to give you the recipe for success. However, there is one thing you need to remember that number of followers doesn’t mean engagement. To gain engagement, you should be able to convince followers to buy your products, visit your website or advocate for your brand on the Instagram community. Here are some tips to boost your follower count:
First, share the link to your Instagram profile wherever possible. Include a reason to check it out. Offer a special coupon code or organize a giveaway to encourage visitors to check out your Instagram page. Include your Instagram profile link on your website or email signature. Other than that, you can also post relevant content to your followers’ timelines. These are some of the best ways to gain Instagram followers. Follow these tips to increase your Instagram following and have an impressive account.
Instagram Branding Tips
If you want to increase brand awareness on Instagram, you should create an effective strategy. Your Instagram strategy will determine what content you should publish and how frequently you should post. Before jumping into social media, make sure you have a strategy in place so you can stay on track. It’s also important to know what Instagram images sizes to use, as you will want to make sure they are correctly format on all posts. Your goal and target audience will guide your content and post frequency. Because Instagram is different from other social media sites, you must develop a brand marketing strategy unique to it.
The most common type of content to post on Instagram is an image. Keep in mind that users are looking for genuine content from brands and not just advertisements. Rather, post pictures of your product or lifestyle. Avoid posting too many product images. Instead, focus on engaging content that captivates users. If you have a product to promote, post it at the right time of the day. Make sure to include links to related resources within your posts, so that your audience can get more information on it.
With so many different ways to grow your business or brand on Instagram, it’s important to always stay up to date on the latest trends and findings. Check the main page of the blog for the latest trending content.